Our thanks to those of you who recently participated in our subscriber survey. Initial results are being reported now, and we'll share some of those with you. One of the number sets of most interest to me was spouse readership. This industry has quite typically been reflected in readership studies as a predominantly male audience. While this is accurate, we have maintained that, as a "family" oriented magazine, we have a high degree of family/spouse participation in computing and COMPUTE!. We suspected that, in addition to the seven or eight percent female readership that would show up in response to a normal question, analysis of family utilization would show far more general involvement. We're pleased to report that this is, in fact, the case. In COMPUTE! families, we discovered that 29 percent of spouses regularly read COMPUTE!. Further evidence that our industry is turning into a truly broad-based consumer computing marketplace.
Here are some of the other results of the survey that we think you'll find of interest:
How do you use your personal computer? (Check all that apply)
|85.6%||61.6%||75.4%||Recreation and Games|
|42.2||22.7||3.6||Education for Adults|
|16.0||8.5||59.7||Education for Children|
|60.8||24.7||5.4||Other Home Applications|
And finally, 97.5 percent of you own one or more personal computers. Our survey showed the true depth and breadth of our readership. For example, note the variety of uses in the chart. It's obvious that home computing is far more than simply playing games.
Given the recent acceleration of rumors, we'll be quite surprised if IBM hasn't announced their new home computer by the time you're reading this… While avoiding the various issues of rights/wrongs, Kathy Yakal's article on nonviolent gaming in this issue presents a variety of interesting thoughts on the subject of violence and nonviolence in gaming. It's a good article and shows a bit of the depth of thought that people in our industry are putting into one aspect of our collective future. As always, we're interested in your feedback on the topic.
Next month, among other things, we'll have an article sharing in more detail the results of the subscriber survey.
Robert Lock, Editor In Chief
We anticipate that by early spring we may begin to make our subscriber list available to carefully selected marketeers. If you wish to have your name withheld from any non-COMPUTE! mailings by vendors, please send a note, with your mailing label attached, to:
COMPUTE! Customer Service
P.O. Box 5406
Greensboro, NC 27403
Attn: Mailing List
Please remember to indicate in your note that you do not wish your name included in any non-COMPUTE! mailings. We will be happy to keep your name off the list, and will continue to respect your privacy.