A guide for software entrepreneurs. (book reviews) Stephen Gray.
A Guide For Software Entrepreneurs
The theme of this book is to minimize the risks and maximize the rewards, but it isn't published in paperback; after all, $29 is little enough for a road map to success.
The 16 chapters discuss what a software entrepreneur is, how to begin a business, business entities, beginning detailed planning, product definition, system specifications, implementation, testing, marketing, sales planning, presales planning, sales, sales management, support, follow-on business, and The Rewards. Appendixes cover venture capital, legal protection of software, business fundamentals, how to present a seminar, and how a large software company (Informatics) looks at the software entrepreneur.
The book uses case studies to
illustrate principles. Its structured yet informal approach provides simple rules based on the experiences of many successful software entrepreneurs and can be recommended to those who wish to join their ranks.
Review Grade: C