U.K. GETS ANTIC CATALOG

by GIGI BISSON, Antic Assistant Editor

You are holding the most expensive magazine in the United Kingdom.
   That's right-Antic. We were surprised to learn that our British cousins were paying black market prices for their copies of "The Atari Resource." Worse yet-when they finally got Antic (several weeks late), the catalog stapled inside tormented them with programs they couldn't order.
   Well, we have some good news for Antic U.K. readers. All the Antic Catalog software as well as the magazine itself will now be widely available throughout the United Kingdom.
   Jerry Howells, General Manager of Software Express International, flew in from England to clinch the deal with Antic. Software Factory, his distribution company, markets a wide variety of Atari products in the British Isles, Saudi Arabia and Australia.
   Antic Catalog software will be available for the same amount in British pounds as U.S. dollars. Due to the exchange rate, this software will now actually be cheaper in the U.K.
   During his visit to San Francisco last month, Howells explained some important differences between computing in the United States and the United Kingdom.
   "The British market has always been underestimated," he said. "There are computers in 25% of U.K. homes. Brits are wild about computers, but refuse to shell out a lot of money for them. Clive Sinclair's bargain-price $49 Z81 model is still the most popular computer in the U.K. It set a taste for cheap computers."
   Now that the price of the Atari 800XL has plummeted, it's enjoying a surge of popularity overseas. The XL and XE are expected to be big hits this Christmas.
   The ST is also receiving an enthusiastic welcome because of its power and a price of only 750 pounds. Howells said 140 developers are already writing software for it.
   "We used to read Antic and wait four months for the software to come to the U.K.," he said. "Now we're getting new releases at the same time."

OVERSEAS DISTRIBUTORS

UNITED KINGDOM
Jerry Howells
Software Express International
31 Stoneyhurst
Erdington
Birmingham, B24 BHA
England
340-9415

CANADA
Glen Morgan
Disticor
1011 Duncan Mill Road, #L4
Don Mills, Ontario
M38 1Z3 Canada
(416) 449-6430

Compu-Lit
P.O. Box 352
Port Coquitlam, BC
V3C 4K6 Canada
(604) 4464-1 221

Micron
409 Queen Street W.
Toronto, Ontario
M5V 2A5 Canada

AUSTRALIA
McGills Authorised News
187-193 Elizabeth Street
Melbourne, 3000 Vic
Australia

Progressive Computing
4 Wallis Avenue
Strathfield NSW 2135
Australia

NEW ZEALAND
Monaco Distribution Ltd.
2 Poland Road
Glenfield, Auckland
New Zealand

Magsoft Distribution
14 Arun Crescent
Southgate Wellington 2
New Zealand

GERMANY
International Presse Import
Borsigalee 17 D-6000
Frankfurt 60 Germany

LATIN AMERICA
V. Emilio Estrada
Inteldata C Ltda.
1104 Y Jiguas Urdesa
Guayaquil, Ecuador